Lou Spichtig | Founder & Director
Who said a copywriter couldn’t be a (mostly) cool & chic Gen Z?
My path to becoming a copywriter and content strategist has been anything but straightforward, allowing me to gather experience across a variety of industries and formats, giving me the knowledge and skill to adapt to every clients’ needs.
Storytelling is in my DNA - first as a professional dancer, then in various philanthropy, administration, marketing and e-commerce roles and now, as a copywriter. Today, my fingers dance across the keyboard, finding meaningful words to breathe life into your brand, supporting you when yours hover frozen, unsure where to begin.
Why copywriting?
Words are everywhere, and their impact is profound. From strategy plans to social media platforms, website copy to customer service, and email marketing to packaging, the right words help answer questions and inform choices.
From real-estate to performing arts and high-end fashion to finance, I’ve found the right words to craft informative product descriptions and property listings to diplomatic crisis responses and elaborate funding applications.
Today, I help brands and businesses tell their stories through copywriting by showcasing who you are, what you have to offer, and how you make a difference.